From: Electricpig.co.uk - The UK's fastest-growing t
Microsoft and Publicis Groupe have announced, at Cannes Lions
International Advertising Festival, a deal to collaborate on
targeting TV ads via set-top boxes. If the technology works, then
Publicis companies (including Saatchi & Saatchi) will be able
to target specific ads to specific viewers, based on their viewing
habits and other information stored in their [...]
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